If you got it right, it sticks in your mind

This reminiscence is rather local thus my apology to my international readers. But you can always connect this story to your own experience. Anybody can recall this jingle? "Kiki, rasa buah-buahan baru, kunyah dan tiup oh seronoknya, kiki bubble gum". It's in my mind since I was about 5 years old, I think. The kiki cartoon character with red overall and yellow t-shirt floating in the sky after he made a balloon out of his Kiki chewing gum. That was awesome! The word "kunyah" (chew) was very vivid in my memory because it's pronounced "kuniyah" by a Chinese singer. What about recent Perkeso very jubilant song about how you should get protected in the workplace? I couldn't recall the exact tune but I remember that I rolled on the floor laughing to the lyrics. How clever, NOT! But it reminded me of Perkeso and I check my payroll slip monthly to make sure I am protected. There was another one that never leaves me. "Amanah Saham Nasional sedia menjaga pelaburan, setiap ketika... melaburlah segera...segera labur segera!", anybody remember this one? I love this jingle. It's almost like a pop song. We danced to it, we sang it in the bathroom, we even hope that Amanah Saham Nasional would do one more round of this jingle for its A&P.

The thing about jingle, if you got it right, it sticks in your mind like nobody's business. And, it's good for business! Literally!



This reminiscence does not come randomly. FingerTec is on its way to having our own jingle! By November, this (jingle) will be our in our iPod, in our jukebox, in our list of the most favorite song of all times. I have my confidence in the team that's producing the track. We will not stop at that, this song/jingle would be localized to other languages as well. So, watch out world! We are going to hypnotize you to get more stock of FingerTec.


by Norana Johar, COO, FingerTec HQ